So I’ve finally managed to push out the site update that’s been percolating in the back of my brain for so long now. Hopefully this will go a long way towards explaining my overextended absence from the site. One that I fear has become so protracted in terms of “blog time” that I now qualify for fossil status. Wait any longer and a crack team of petrochemical engineers would be drilling me up and refining me into light crude. Time to crawl out of the La Brea Blog Pits.
Call it a realignment. Call it a redesign. Frankly, I’m not sure I really care. Bottom line, the site had turned into an itchy wool sweater that I couldn’t stand for another minute. Without time to keep posting and put something new together I had to choose one or the other. My pick? Raze this puppy to the ground and stop wincing.
What is The Wince? I think most web designers already know exactly what I’m talking about. The Wince is something that happens when your site has long since stopped being the best proxy for your work and skills. It’s simply no longer you. There was a time when the two of you were tight. But now you don’t even now where that site has been spending it’s nights, only to show up on your couch every morning eating your chips and never even offering to maybe help clean up once in a while.
Then you find yourself at some event, some big meeting, handing over your card. Not your office card, your card. The carefully crafted one emblazoned with your personal URL leading to aforementioned lazy-ass, now-alien site. And you feel that pang. That “Eeeeh” moment. Or worse, you start spouting qualifiers. “My latest work isn’t up there yet.” “It really needs an update, ha ha ha.” Yeah. You know what I’m talking about. That’s The Wince. And it’s a big fat sign.
We’ve Come a Long Way Baby
On the upside, The Wince can be a great indicator of healthy growth. Best case, it means you’re still evolving as a designer. For me the past few years have brought loads more seasoning when it comes to CSS, DOM, ActionScript, layouts, typography, and just plain being a well-informed designer (to say nothing of running a design department). And if I’m lucky the next few years will bring just as much. Come to think of it, The Wince isn’t really all that bad. It just feels that way when you’re not doing something to remedy it. It’s when you haven’t learned anything new lately that panic should really be setting in. Clichéd? Probably. True? Absolutely.